![]() How to use the basic fields of a journey mapping template? Demographic data, relationship data and behavioral data.īesides the basic structure of a journey map consisting of steps and stages, this paper template offers additional lanes such as a text lane, a storyboard and an emotional journey to enrich the map and focus on specific topics.Think about jobs to be done: "When _ I want to _ so I can _.What are questions that need to be answered?.What are the pain points your persona is experiencing that he or she tries to overcome?.What is the overall goal when using your product or service?.What is he or her trying to accomplish?.What expectations does he or she have towards a certain product / service / technology.Other topics can help to connect your buyer or user persona to a specific problem, situation, product or service: How does he or her communicate and make decisions?.What are the needs and goals relevant for your persona?.What is a fitting quote for your persona?.No matter whether you work with a digital or a paper template for you persona, there are certain topics that you can use in order to relate to the persona as a human: Our paper template for personas consists of details describing the human being or the stakeholder in the context of a service ecosystem. How can you make sure they get stored in a safe place but are still accessible? That's where journey mapping software comes into play. It would be a pity to lose these rich workshop results. You can use our paper templates for journey maps, personas and stakeholder maps in addition to digital ones, or as a first step towards a digital journey mapping tool.Īs stated above, it often makes sense to start journey mapping in a workshop setting - hang up a template on the wall, fill the room with people from different departments and get started! But make sure to keep the journey maps that were created in this informal setting. Also, they bring quick results that can be immediately discussed and taken further down the process.ĭid you know? Pen-and-paper templates for personas, journey maps and stakeholder maps and digital mapping tools are no either-or decision rather they are useful for different purposes or at different moments of the process. The great advantage of customer journey templates on paper is that they are easy to use for everybody, no matter their affinity towards technology. For such workshops it helps to use simple paper templates where people can quickly draw personas, journey maps and stakeholder maps and iterate on them. A successful start for any journey mapping activity is doing a pen-and-paper workshop with a group of people – colleagues from other departments, customers, and other stakeholders. ![]()
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